Last updated 06/11/21
A performance management strategy can ensure your employees’ activities and output are in line with your wider business’ objectives and can be critical to business success and employee productivity. The benefits of an effective performance management strategy include:
- Highlighting training gaps and where further training is needed.
- Boosting employee morale and in turn, productivity and performance.
- Helps identify the right employees for promotion.
- Improves workforce planning, including managing workloads and delegation.
- Boost employee retention/reduces employee turnover.
- Gives employees more autonomy to manage their responsibilities.
What is performance management in HR?
Defined by the CIPD as “the activities and processes that focus on skills, resources and support to maintain and improve employee performance in line with an organisation’s objectives,” performance management encompasses a number of HR initiatives including KPIs and objectives, performance reviews, feedback and L&D.
Research has found that employees who receive regular feedback on their strengths are on average 8.9% more profitable (Gallup, 2016).
Why is performance management important?
Continuous, effective performance management helps foster an open dialogue between employees, management and the company as a whole. This increases trust and ensures everyone feels better supported and more engaged. Without this, employees are more likely to feel detached from their work and its role within the organisation, which is very likely to result in a higher rate of staff turnover.
8 Benefits of Performance Management
Aside from the aforementioned boost in profitability, what other benefits can performance management deliver?
1. Highlights training needs
Introducing more frequent reviews, whether formal or informal, can help to better understand the skillset of employees. Providing an open forum for employees to share and discuss their roles regularly can help to identify training needs before they have an impact on productivity.
Whether your employees need to brush up on a certain skill or simply get up to speed with new trends for their role; performance management and regular reviews can help to identify any shortcomings or future training requirements.
2. Boosts morale
Everyone likes being told they’re doing a good job. Performance reviews provide the perfect setting to formalise and document praise. But reviews shouldn’t just be about setting objectives for the coming quarter. It should also provide an environment for a line manager to recognise individuals on their team.
Happy employees are productive employees. A staggering 69% of employees say they would work harder if they felt their efforts were being recognised. No longer is a pay check enough recognition but regular feedback and reviews are key to maintaining employee morale.
3. Helps with identifying the right employees for promotion
Regular reviews are a great way to better understand the performance of your employees and their suitability for promotion.
All employees will be going through the same performance review process. As such managers can better evaluate them for promotion, salary increases or transfer in the same, consistent manner. Not only will this help to ensure the right employee is chosen for promotion; but will allow for more transparency and fairness in your selection process.
4. Helps define career paths
Clearly defined, identifiable career paths provide employees with a goal within the organisation, boosting motivation and significantly reducing staff turnover.
5. Supports workforce planning
Frequent reviews with employees as part of a wider performance management strategy can also help with workforce planning. Discussing current and future workloads with employees can help to identify any requirements for future staff.
What’s more, if your employees are struggling with their current workloads; provisions can be made to share the load amongst other team members and prioritise the most important tasks.
6. Increases employee retention
Research by HR Daily Advisor earlier this year found that companies who implement regular employee feedback have turnover rates that are 14.9% lower than for employees who receive no feedback. High staff turnover could have a major impact on your company. Not to mention the impact on staff morale and simply getting things done.
The nature of performance management ensures that the expectations of your employees and their objectives are clear and regularly reviewed. What’s more, the introduction of regular feedback sessions and reviews allows an employee to raise and resolve any issues.
When employees have the chance to regularly interact with their managers, communication becomes more fluid and easy. Furthermore, managers are kept in the loop regarding their team’s progress and any potential issues.
A good performance review strategy will allow for regular feedback – both formal and informal. It will prioritise employee recognition and encourage learning and development.
7. Delivers greater employee autonomy
Once your employees are aware of the wider business’ objectives and their contribution to those; they are relatively free to make their own choices about how they go about their responsibilities. As a result, employees are happier, more committed, more productive and more loyal than those whose every action is dictated.
Line managers will have the reassurance of regular feedback sessions and discussion to review an employee’s progress against their agreed objectives. This fosters a culture of trust and initiative amongst your employees. A culture where ideas and creativity flow freely. Such a culture will only stand to benefit your business in the long-term.
8. Improves accountability
Accountability plays an important role in the success of an organisation, but ensuring effective accountability isn’t easy. Often, accountability is equated to a culture of blame. This is not only wrong, but highly detrimental to company culture and employee morale. Effective accountability defines a company’s mission, values, and goals, and ensure each individual understands their role within that.
Natural HR makes introducing a performance management process to your business a breeze. You can build custom performance management forms, set up a schedule and send out timely reminders to both employees and managers to keep things on track. Get a free demo today to find out how we can support your performance management strategy in 2020.