
The central role social media now plays in society has helped foster a culture of sharing. And, regardless of the fact that most of the content being shared revolves around amusing videos of cats and unfortunate mishaps with gardening implements, we do at least live in a world where people are more inclined to share than keep things close to their chest. In business, such a culture can be transformative. Imagine a staff base that proactively shares new techniques, insights into competitor strategy, market trends and lessons learned from mistakes. What organisation wouldn’t want that kind of culture to thrive?…
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