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Employer Branding

What is employer branding and why should you care?

By | Employer Branding, Recruitment | No Comments

Recent research by analyst firm, Gartner has revealed that 62% of chief human resources officers (CHROs) report that their organisation’s talent attraction strategy is not aligned with their future workforce needs. Citing employer branding as one of the most important parts of attracting talent, Gartner’s research paints a worrying picture for firms that are hiring. With employment in the UK is at its highest since 1971, employers need to find distinctive ways to stand out from the crowd in what has become an employee’s market. Employer branding can help businesses to do just that. With a similar purpose to your…

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