What we covered
Organisational Identity and Future of Work strategist, Emily Mei Carter, outlined the process for defining your organisation’s identity through brand, culture and voice during significant periods of change.
- How employer branding fits into an organisation’s overall identity
- The different layers of the employer branding pyramid
- Core elements of your employee value proposition
- How to delve beyond design and buzzwords to develop an evidence-based strategy
About the author
Emily Mei Carter – Consultant
Her mission is to help organisations build strong, sustainable businesses filled with happy and fulfilled employees who are empowered to build a future they believe in – whilst serving an increasingly values-driven customer base.
Emily’s unique background blends marketing and branding with a deep understanding of workplace culture and communications factors which shape the way people act and respond in an organisational context. As an Organisational Identity and Future of Work Strategist Emily believes in a future where no system causes harm through bad design.
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